Product-market fit, validated
Confirm fast that you are building something clinics actually want, and want in the form you are building it.
€50-100kthat trial-and-error usually costs
StarMap® for MedTech Innovators
Validate clinical adoption before you burn the runway.
Technology, CE mark, maybe a pilot: what you don't have is certainty that clinicians will use it on a Tuesday afternoon. StarMap gives you that answer before the next round.
Most MedTech founders aren't failing on one thing. They are juggling several at once.
41.9%
of MedTech innovators struggle with several success factors at the same time.
EMC research: survey of 150+ MedTech innovators, validated against StarMap assessments.
Don't fall for the Approval Theater
Every monitor green. The patient flat.
The CE mark took a year. The pilot took six months. The reimbursement code took a lobbying effort. None of them tells you whether a nurse will still open your app in week three. The industry celebrates the props. Your runway pays for the play.
Approval is the starting line. Adoption is the goal.
What StarMap does for founders
Clarity on where clinical reality meets commercial logic.
Not another theory. A diagnosis, made by practicing physicians, of the three things that decide whether your venture scales or stalls.
Adoption before launch
Design workflows that fit real clinical life: how clinicians actually work, hand over and document.
€1M+what a failed launch can costFunding readiness
A roadmap that stands up to scrutiny and board-level clarity from objective benchmarks.
Next roundwith a strategy investors can test against realityQuick self-diagnosis
Seven questions. Answer them honestly.
One question per success factor. If three or more are a no, your venture is accumulating the structural misalignments behind MedTech's 75% failure rate, and your clinical adoption and next funding round are at risk.
- Specialization
Can a clinician immediately say why your solution is more relevant to their practice than a generalist alternative?
- Predictability of services
Could your primary user complete a core task faster or more predictably with your tool today, without extensive retraining?
- Ambulantization and digitalization
Does your product work in non-hospital settings without heavy internal IT infrastructure?
- Ecosystem fit
Can external specialists or referring physicians access your data or reports securely without installing your software?
- Economic viability
Do you have a one-page ROI case or data model a hospital CFO would accept as a valid financial justification?
- Quality of care
Have you measured at least one clinical KPI, such as recovery time or complication rate, that shows a significant improvement after implementation?
- Implementation friction
Can a new user reach speed-to-value and feel confident with the product in under 15 minutes of self-service onboarding?
How you work with StarMap
Three steps. Each one earns the next.
Every engagement starts with a diagnosis and only deepens where it says it should. No retainer before the fit is proven.
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Step 1
Discovery
The diagnosis before any prescription. A structured self-assessment, a 120-minute CrossCheck session with EvoMed's experts, practicing physicians, and a board-ready Mission Brief that names the emergency brake in your clinical-commercial alignment and prescribes the Navigator modules you actually need.
Discuss Discovery in a Screening CallFixed fee€1,800non-funded, early-stage startupsFixed fee€3,500revenue-stage companies -
Step 2
Navigator
Modular by design. Your Discovery Mission Brief dictates which of the five modules get activated: Clinical Problem Decision Lab, Workflow Alignment Session, Healthcare Stakeholder Powermap, Adoption Sprint and Product Friction Audit. We design the engine, your team builds it with our templates, and every deliverable stays yours.
Baseline€18,000For teams that build it themselvesStandard€27,000What most Innovators chooseGold Standard€36,000For ambitious ventures that want to become the standard of care -
Step 3
Explorer
A continuous strategic partner with executive-level clinical judgment on call, for ventures and portfolios that keep making high-stakes decisions. Bi-weekly bridge audits, a stop/go filter for everything that goes to a hospital, and a monthly one-page report for your board.
AccessInvite onlyafter Navigator, minimum engagement of 6 months
Documented, not claimed
What founders say after a Discovery.
Not testimonials about being nice to work with. Testimonials about what changed in the strategy.
"The most eye-opening insight was realizing how crucial technical integration will be, and which metrics I need to track as soon as I start working with clinics. I now have a clear view of the immediate, mid-term, and long-term steps."
Natalia TarasovaFounder, Intimka
"EvoMed Consulting didn't just advise us on individual questions, they guide us through complexity. Dr. Havkic helped us understand where clinical reality, regulation, and reimbursement truly intersect, and how to make the right decisions at each step. That guidance gave us clarity, confidence, and a much smoother path to adoption."
Pierre LangeGeneral Manager, OxyCare
The book
Fit before Scale.
The full StarMap framework for founders: why technically excellent MedTech ventures stall after approval, the four founder archetypes that keep repeating the same mistakes, and the seven success factors that decide clinical adoption. Built on insights from a survey of 150+ MedTech innovators, validated against StarMap assessments.
Questions we get asked
In plain terms.
Is StarMap only for early-stage startups?
No. It is built for the stage where assumptions get expensive: from a validated prototype through first pilots, CE mark and scaling. Scale-ups and established MedTech companies launching a new product line use it for the same reason founders do, to see adoption risk before it costs a launch.
What happens in a Discovery?
You complete the structured StarMap assessment, StarMap OS scores it across the seven success factors, and EvoMed's experts, practicing physicians, review the result against your product, workflow claims and evidence. You get a written diagnosis: where the misalignment is, what to fix first, and what not to prioritize yet. Then a cross-check session to challenge it.
How is this different from a business coach or generic strategy consulting?
The diagnosis is clinical. It is made by EvoMed's experts, practicing physicians who run hospital departments and stabilize both critical patients and stalling MedTech ventures, using a framework built specifically for healthcare's complexity. You pay for the clinical interpretation, not for slides or motivation.
Do I need a CE mark before StarMap is useful?
No. The earlier the better. Most structural misalignments are cheapest to correct before regulatory decisions lock in long-term constraints. If you already have the CE mark and adoption is stalling, StarMap shows why.
What does the free Alignment Check give me?
Fourteen questions, under three minutes, instant result. You see how your solution maps against the seven success factors and whether a Discovery is worth your time. Many teams use it to confirm that StarMap is not the right fit yet. That is a valid outcome.
Find out where your stars are aligned.
A short screening call clarifies whether StarMap fits your situation and what the right next step is. Prefer to start on your own? The free Alignment Check takes under three minutes.